The Manufacturing Leadership Council's "Manufacturing in 2030: The Coming Data Value Revolution" was a transformative two-day event that focused on the pivotal role of data in shaping the future of manufacturing.
Through strategic discussions and forward-thinking sessions, manufacturers were equipped to envision and navigate a data-driven future, enhancing productivity, value, and competitiveness in the process.
Staging Design
The event content was focused on three areas: Data Value, People and Process, and Technology.
Our team realized that it was important for these topics to be emphasized front and center during the show to ensure the content was easy for attendees to follow and contextualize.
Using projection mapping technology, our team, in collaboration with our AV partner Mac Productions, developed a staging design and visual framework that was flexible, yet impactful in its use of motion graphics and strategically placed visual design and text elements.
The final result was a dynamic stage that systematically changed in real-time throughout the event to visually reflect each of the three focus areas as well as general session transitions throughout the conference.
Branding and Marketing
For on-site conference collateral as well as marketing materials leading up to the conference, we developed clean and sleek visual branding that incorporated futuristic HUD-style illustrative elements to reinforce the event's forward-looking content and topics.
